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Case Studies

Learn more about the our process and methods with case studies from previous clients.


Learn how to create an image and what it takes to put your best face forward.


Marketing and branding are key to getting your message to the right audience. Learn tips and tricks to increase engagement and move your message forward.


Knowing a global audience is key to increasing your reach. Learn more about the people and places that we engage.

How a Content Audit Improves SEO

Sometimes the best approach to implementing Search Engine Optimization (SEO) is to reuse and expand existing content. When first approached by Munich-based Expat Tax to create a modern, responsive website, we knew that we could add a ton of value. The old site was a basic marketing site with all the usual information but included a…


Case Study: Help Is At Your Fingertips

This piece was written for Trading Technologies a few years ago. The goal was to soften the blow for a major change to the way we delivered our documentation. The audience was known for being a bit resistant to change so I approached this piece from both a position of authority and with a bit of humor…


Website for Knuckle Down Massage

Creating Websites that Provide Value

Effective websites not only market your services but should provide true value to the site’s visitors. Chicago-based Knuckledown Massage needed a clean and modern site to accomplish both of these goals: educate and attract new clients while highlighting the services they provide. We decided the best approach was to make the top-level navigation reflect each service. The page contents would…


Create New Online Help System from the Ground Up

When Trading Technologies began developing a new cloud-based offering, they required a new, unique help delivery system built from scratch. It had to be fast loading and concise. This project was built on the Bootstrap Framework and leveraged HTML5, CSS3, jquery, javascript, and a new backend content generator that reduced publishing time from hours to minutes.

Release Notes Website for Trading Technologies

Automated Release Notes Generator

The Challenge: Allow Product Managers the ability to draft, update, and maintain versioned release notes within the same software used to track bugs and create release notes. The Solution: create a system that dynamically queries JIRA for updated release notes and leverages XML and XSLT to parse the data and deliver the content to AWS as static…